Barbeque Nation was founded in 2006 with a simple vision – offering a complete dining experience to customers at affordable prices.
One of the most successful casual dining chains in India, Barbeque Nation pioneered the concept of live grills embedded under dining tables – allowing customers to grill their own barbecue’s right at their tables.
A novelty at the time, the restaurant allowed clients to customize their own starters with their preference of flavours – ushering the era of ‘Do It Yourself cuisine’ in India. The look and feel of all outlets is rustic and casual with wood and open-brick wall surface. The sizzle of the grills livens up the whole atmosphere and gives diners a comfortable and cosy experience.
In its very first outlet in Mumbai in 2006, Barbeque Nation inculcated the one principle that would cause the chain to expand pan-India in an amazingly short time period, putting the customer first at all steps of the dining experience – from reserving a table and customizing the level of spiciness, to creating in house live entertainment and taking feedback from customers long after their dining experience was over.
The unique ‘DIY’ (do-it-yourself) concept caught the fancy of Indian food-lovers, propelling the casual dining chain on a rapid expansion spree. By 2012, Barbeque Nation had opened its 25th outlet in Chennai, Tamil Nadu. While the novelty of the Do-It-Yourself concept was enough to attract customers, loyalty to the brand came because the chain offered quality food at affordable rates. Barbeque Nation offers both vegetarian and non-vegetarian menus, drawn from Mediterranean, American, Oriental, Asian and the Indian cuisines. The menu comprises of 5-vegetarian and 5 non-vegetarian barbeque starters in unlimited helpings, a main course vegetarian and non-vegetarian buffet along with variety of soups, salads and desserts.
By 2008, the barbeque chain had a significant pan-India presence, with outlets in Chandigarh, Delhi NCR, Uttar Pradesh, Rajasthan, West Bengal, Maharashtra, Karnataka, Andhra Pradesh and Tamil Nadu. Across India, the chain appealed to the value conscious Indian consumer because it offered quality food including prawns and exotic foreign foods, in an unlimited quantity, at a fixed price.
In 2014, Barbeque Nation added the concept of ‘Kulfi Nation’, a counter within each restaurant where clients could choose amongst 8 basic Kulfi flavours which ranged from the tried and tested Malai Kulfi to bold flavours like paan. The restaurant offered unlimited quantities of 800 different combinations of dips, sauces and toppings on the kulfi’s.
It was with great pride, in 2015, that Barbeque Nation inaugurated its 50th outlet in Mysuru, Karnataka. Barbeque Nation’s outlets now encompassed the length and breadth of the country, from Guwahati to Surat, from Chandigarh to Chennai.
In 2015, Barbeque Nation introduced ‘Live Counters’ at their outlets, where a chef would cook food exactly according to customer’s preferences.
2016 has been a year of many significant developments for brand Barbeque Nation. Firstly, Barbeque Nation ventured into foreign markets for the first time. The brand opened its first international outlet in Dubai, UAE. This marks the beginning of an exciting journey towards becoming an international brand, with plans to open in Maldives, Sri Lanka and other Asian countries.
Secondly, Barbeque Nation acquired the franchisee rights for the famous international burger chain Johnny Rockets, in India.
Thirdly, Barbeque Nation taken a conscious decision to rebrand itself in select outlets in Delhi (Janakpuri), Bangalore (Soul Space Arena, MI Road), Dehradun, Kanpur, Hyderabad (Banjara Hills) to cater to a more niche class of clients. The outlets boast of a new, bold look, redecorated interiors and more upbeat ambience, represented by a stylish new logo. The format of the brand has also undergone a change, with open kitchens, a more exotic menu on offer and greater customization through live counters. However the trademark live-on-the-table-grills and buffet counters continue to delight customers at the revamped outlets as well.
Lastly, 2016 is the year of a major milestone, Barbeque Nation opened its 75th outlet in Jaipur, Rajasthan. The brand has witnessed expansion across India, with a presence in almost every major region in India.
Barbeque Nation is a company that values relationships and satisfaction, both among its customers and employees. The brand was awarded one of the Top 37 best places to work in India in the largest workplace study conducted by The Economic Times. The ‘Great Places to Work’ award was a testament to Barbeque Nation’s work culture, which motivates team members to exceed expectations.
In 2017, Great Place to Work with association with rai (Retailers Association of India), awarded Barbeque Nation as one of the Top 10 retailers to work for in 2017. On 30th June 2017, for the second consecutive time, Barbeque Nation was awarded as Top 36 best places to work in India & the study was conducted by Economic Times.
The real secret behind the Barbeque chain’s growth is the philosophy of always putting the customer first. Adhering to this principle, the restaurant chain offers innovative food festivals across outlets introducing patrons to a range of culinary and experiential aspects of interesting locations-both exotic international places and hidden gems within India.
Today, Barbeque Nation operates across 95+ outlets and is looking to new shores, to spread the Barbeque Nation magic.