We often celebrate mothers for the meals they lovingly prepare, but rarely talk about their own love for food.
Our latest digital film turns the spotlight on a side of mothers we often overlook — their unapologetic love for food. Released around Mother's Day, the film is a heartfelt and relatable tribute to moms who embrace food with childlike excitement and joy.
The film showcases a mother at Barbeque Nation, endearingly talking about her little one 'Chutki's' love for food. How she can finish an entire plate of papdi chaat, gets excited at the mention of 'paani puri,' and can never quite have enough kulfi. The mother mirrors her child's enthusiasm, indulging in second servings, stealing bites, and losing herself in the joy of eating.
The film saves its most heartwarming moment for last.
The campaign reinforces our purpose of bringing people closer through food experiences. Released ahead of Mother's Day, the film was launched across digital and social platforms in multiple languages: Hindi, Kannada, Tamil, Telugu, Bengali, and Malayalam, to resonate with audiences across markets.
Watch the film here:
https://www.youtube.com/watch?v=Usg1GiB8QgI
Be a part of this unforgettable experience
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5/9/2026